Work — Dayahbaha
SELECTED WORK
Campaign built from
brief
to final content
—A cross section of recent work
Back to back content production,
from planning to post production.
Handled social media management, content planning, posting, and basic performance monitoring.
META & TIKTOK
Managed Instagram, Facebook and TikTok accounts, overseeing monthly content planning and delivery of 15 image & video content pieces across platforms.
Managed the Instagram account, producing short-form video content focused on product features, usage and brand awareness.
REDNOTE (XHS)
Managed the Xiaohongshu (XHS) account, creating and delivering 4 monthly image & video content pieces tailored to the Chinese Malaysian audience.
Managed TikTok and Xiaohongshu (XHS), delivering 5 monthly content pieces — 2 TikTok videos in Malay, 1 XHS video and 2 XHS image posts in Chinese.
Develop creative briefs and storyboards to guide influencers in producing content aligned with the campaign direction.
Sample Storyboard 1
Collaborate with influencers on TikTok to showcase SECOM Smart’s security solutions, building trust and awareness among customers.
Sample Storyboard 2
Collaborate with influencers to promote Goodnite Outlet’s campaign, deals, and furniture, driving awareness and store visits.
Created and produced social media content, including visual concepts, graphic design, photography, and short-form video production.
Created and managed 2 AI social media accounts for testing different AI-generated content and growing engagement.
Created promotional videos for client products using AI generation tools.